'What Daisy Did' are teaming up with some of the UK's biggest event organisers to help turn trash into treasure!
For years we (Co-owners of 'What Daisy Did' Daisy and Ozric), have worked in all aspects of event sustainability before setting out to create our fashion label. We are revisiting our roots and combining event sustainability with functional fashion to try to help combat the disposable mentality that so many demonstrate during events.
We collected 80 tents from Reading festival last year to create 300 drawstring bags which will be sold on the merchandise stands at this years Reading, Leeds and Latitude festival. 80 tents was just the tip of the iceberg, in 2014 Reading Festival saw 596 tonnes of waste go to landfill with camping equipment such as tents making up a large portion of this.
There is a huge misconception that tents left at festivals are collected by charities. Whilst this is true, they only have the resources to take a small fraction of the tens of thousands that are left. Whilst we will be recycling tents, this in its self does not solve the problem, and through the sale of the bags we hope to educate people of the damaging effects festival waste is having on our planet. Each bag will have a label engaging them in the issues surrounding abandoned tents.
Its a sad fact that the world is getting more and more disposable. You can now find tents that are actually marketed as 'one use' or disposable! In previous years tents would be made well, looked after well and last a lifetime. Prices and quality of tents have plummeted to the point where charities aren't so willing to collect any of them as most of them are damaged.
We want this concept to grow!
We want to make ponchos and yoga mats from tents, tote bags from camping chairs and wallets from broken wellies. We could even make festival bunting and flags!
If you organise an event and want us to get involved then please contact us at firstname.lastname@example.org.